Trade publication looking to modernize the aesthetics of their website, without impacting existing functionality and the plugins which were already adapted to their site. Also, improve site performance as related to current benchmark standards set by Google PageSpeed.
Re-coded portions of the website and removed residual plugin code to improve performance and load speed, resulting in decreased page load time from 13 seconds to 6 seconds. Re-evaluated and set forth design plans to re-layout the homepage. Minimized clutter on the front page and portioned out negative spaces throughout the site. condensed menu items to smaller portions to adhere to a clean layout.