Structure

•  Five or six pages total
• Home / About / First Steps / Last Steps / Contact / FAQs
• Navigation runs across the top of each page (no clicking to see nav)
• Footer for each page includes site navigation, social media links, an address, and a disclaimer
• Each page will have a top header image (like you currently have). Your Top nav, logo, and tagline for that page will be on top of the image
• I’m not a fan of revolving slide shows and would not recommend any Animation unless it’s showing a process of how to do something.
• I’m not a fan of having to watch a video to obtain information that is no represented in the text. Some videos are a great addition to the experience, such as testimonials or step by step of explanations of the process. Sometimes having auto-playing videos as part of the header could be very effective in piquing interest in the service/product. These videos usually play muted on a loop and can be unmuted by a user at any point to receive the audible content.
• Below the header image on each page should have a paragraph about the Page and follow that with a video if it merits one. Below that would be two Columns for bullets/text. The text should remain short with [ + ] expand
• Images can be added to the page if so desired

Messaging

• Where ever possible use “You”, “Your” and “Us”. This is their experience.
• Focus more on family instead of just a baby. I.E. Creating your family, Your family journey starts here, Protecting you and Your family, What we can do for you, etc. 

Home Pg

• This page needs to build confidence for the user to go deeper. I would not have a CTA/Contact in the middle of the page, it’s too soon. Keep it in the Header/Footer
• Below the header image I would start with a paragraph titled What We Can Do For You.
• Below that paragraph would be a video titled Tell Me How This Will Work
• Below that would be two testimonial videos with a simple quote
• Below each testimonial video
• Below that would be Trusted Partners
• Then your standard footer

Secondary pages

• Below the header image would be a paragraph about the page titled accordingly. Then go to a two column layout for bullets and into but it can also be just one column if it supports the info better I.E. CTA